Trust Generation through Extralegal Mechanisms: Reputation as a Valued Asset in eMarkets
نویسنده
چکیده
The scope of this paper lies in the study of the trust factor within electronic transactions. Considerable importance has recently been given to this factor since the Net limits direct interpersonal relations and often does not even allow recognition of the opposing party. The risks of electronic commerce are also often highlighted, demonstrating that the international legal mechanisms currently in place are inefficient. Using this assumption as a starting point, the main risks of electronic markets will be highlighted and the sources of trust proposed in the literature will be discussed. The main objective, however, will be to analyze the extralegal mechanismsin particular the creation of reputation trust.
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